Home Marketing Plan & Servicing For Sellers

In today’s complex market, selling residential real estate requires knowledge, creativity, experience, enthusiasm and the financial ability to advertise and promote your property throughout the marketing process. Here’s a look at what you can expect from Pro | Agents Realty when you list with us:

Market Analysis

• Thoroughly inspect your home and outline all the important features and upgrades
• Determine the Fair Market Value of your property by doing a detailed written market analysis
• Provide an estimate of the selling expenses to show your net proceeds
• Execute a listing agreement authorizing us to market your property

Property Enhancement

• Provide you with helpful information to make your property as marketable as possible
• Recommend repairs and improvements to sell your property for the highest price
• Suggest additional enhancement and repairs based on buyer feedback

Home Marketing Plan

• Prepare and submit accurate information to the Multiple Listing Service (MLS)
• Immediately upon listing, market and display your home to hundreds of websites
• Schedule to take “perfect” digital photos of your property for the MLS and Internet web sites
• Add lock box access for buyer agents to show
• Display your home to our agents and network prior to listing for the most exposure
• Expose your property to our current buyers in network
• Promote your property by networking with Network Companies, sales people and active agents from other companies
• Expose to all 45,000 agents in the South Florida Board Of Realtors
• Mail just listed postcards to your neighbors / community
• Reach more than 40 million potential buyers online monthly through property listing syndication. Your listing will be listed on thousands of consumer real estate websites. Following are just a few examples: Homeseekers.com, Yahoo.com, Google.com, Trulia.com, Realtor.com, Zillow.com…
• Expose your property to International buyers

Communication

• E-mail you direct feedback from other agents on all showings when provided
• Call or meet weekly or bi-weekly to report on the activity and review market conditions
• Provide regular update on the latest market activity
• Constantly review our marketing strategy and adjust as needed to get your home sold

Structuring The Sale

• Carefully review and present all offers for your consideration
• Use unique sales approach in negotiations to optimize the overall outcome of your sale
• Qualify the prospective buyers to be sure they are able to purchase your property
• Qualify prospective buyers (when working with our office team) prior to any written offer
• Prepare a strong response or acceptance to create a solid transaction that will close on time with no surprises

Transaction Management

• Manage all the details of your real estate transaction
• Open escrow and review the escrow instructions with Title Company
• Arrange for the property, termite and other inspections
• Assist with all disclosures, including the seller’s Property Disclosure, supplemental disclosures, Condo Addendums etc.
• Oversee the loan approval process to be sure your transaction closes on time
• Coordinate the appraisal process
• Coordinate with Title Company full process
• Coordinate buyer association application
• Order the HOA documents including the Application, rules, budgets, by-laws and minutes of board meetings
• Provide updated preliminary closing statements for your review once under contract
• Stay on top of all other matters to be sure your real estate transaction closes on time and is hassle-free

Closing The Sale

• Coordinate closing date and time
• Arrange for your net proceeds to be wired into your bank account, (if you prefer)
• Review the final closing statement for accuracy
• If needed, coordinate out of state closing.